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Written on January 20, 2010 by mimecine

Oh dear Massachusetts, what you have you become? When we visited your state and saw all of the Subaru Outbacks zipping around we thought for certain we were deep in friendly territory, how were we to know?

It’s a good wake-up call to anyone who voted for Obama… time to get engaged once again and stop complaining that what we are getting from “the Man” is not enough or ripping on the shortcomings of the party. It’s a huge improvement over what we had the 8 years prior and you better not forget it. Sure, I have some problems with the heath care bill, who doesn’t, abortion not being included being one BIG problem I have;  no public plan and my being forced to dance with the big providers being another. However, getting out on the dance floor for the first time in so many years one can not expect Saturday Night Fever moves, you have to develop a good hustle.

From a strictly visual and superficial viewpoint this is what I see: Scott Brown: branding that looks like most crappy generic consumer packaging, ie: familar to the mainstream man, a polished “everyman” attitude, he’s educated and he drives a truck!, a team of daughters, one of which was OMG on “American Idol” surrounding him, as well as a doting wife and the required bunch of red faced white guys standing behind him. Martha Coakley: branding that matches Obama, neutral with just enough design, no cute girls surrounding her but a bunch of stale academics who get their duds at Talbots/Brooks Brothers at best and she looks like she is addressing The NYU Law Review, a valid organization but fairly dry. This is Casting 101. Where is the pizaz Dems? Which angle gives the couch potatoes more to bite into? Who gives the Democrats their style direction? Who are they reaching out to, the academia and the “higher-educated”? I hate to say it but that’s not the majority in any country and it is even less of the majority in the United States where sadly “higher-education” is not for all.–$$$$–(Hopefully community and trade colleges soon come back to life.)

Now, I am not saying an image overhaul will win elections and change public view. But I am saying that becoming part of the image means the image changes. We need to become a part of the image to make it change, to make it current to get it in gear. That’s one of the many ways to tackle changing things from “the same old…”.

Regardless…clearly it’s time once again to get engaged and involved. We have had a year off and we have been resting on our laurels. We are coming back to the States next week and if we get a few people in on it with us we’d like to do more than make combs and posters supporting our party of choice. But we need help to get the ball rolling. So please, let us know if you are in it to win it, not just one election but the big picture too. We have an independent business to run and all we do is work work work but WE and YOU have to find the time TOGETHER to make it happen.

Thanks for listening and thinking and doing. If not something with us do something on your own but please don’t just complain.



Comments closed

  1. Comment by mAry:

    i’m in.

    January 21, 2010 @ 7:39 am

  2. Comment by Alisa:

    right on! one in, any more ? alisa

    January 21, 2010 @ 8:42 am

  3. Comment by Finn:

    Would love to start doing more. Count me in on whatever you’re planning.

    January 21, 2010 @ 1:44 pm

  4. Comment by gina:

    Count on me.
    I’m all in.

    January 21, 2010 @ 1:57 pm

  5. Comment by Alisa:

    bravo! meeting before valentines day even if it is only 3 -5 of us in attendance…! better than nothing- alisa

    January 21, 2010 @ 6:40 pm

  6. Comment by emily:

    when stuff like this happens, I get the horrible feeling of being so disconnected from people (how could they do that! like you suggest) i’m in to do something more..concrete..

    January 23, 2010 @ 9:33 am